RENÉE MELLOW
Head of Emerging Digital Activation, EMEA MediaCom
Spending the last 12 years working in social media advertising, content and public relations, Renée has holistic perspective about how to connect with consumers in meaningful ways. She currently leads MediaCom’s emerging digital practice throughout Europe, with an incredible roster of global brands including Sony, Coty, Shell, NBC Universal, Deutsche Telekom, Dell, GSK and EY. The team’s approach is to leverage innovation to drive business outcomes for clients, with activations in new platforms, including connected cars, augmented reality and voice technology. Renée is recognised as an industry leader with World Media and Social Buzz Award wins. Renée has been a judge for Digiday, leads a Lean In circle in North London, and is the founder of Stella Conversations, a podcast profiling WPP’s finest senior and emerging female talent.