DEE FREW
Ad Tech Manager, IAB UK
David Frew joined the IAB in 2014 and looks after key industry programmes initiatives relating to Display Trading and Ad Operations. He has been involved in online advertising since the turn of the century in various capacities as a trafficker, fraud investigator and account manager for companies including DoubleClick, MSN and Yahoo. Currently, he is at the forefront of industry conversations relating to viewability, brand safety, fraud and ad blocking.