Véronique Franzen was born in Germany, grew up in Luxembourg and now works for LUISAVIAROMA in Florence, Italy.
She joined the company in 2012, managing Marketing and PR for the DACH region. Having always been involved in performance marketing with a special focus on paid social, she developed a passion for new ad technologies and the overall development of the so-called ecosystem. Following the company’s in-house approach, she initiated a global programmatic strategy which she currently leads.
She is proud to be part of a department which has always valued women’s talents, which make up for 83% of the marketing department. She is also the Project Manager of the LVR Fashion & Technology Summit, an annual event promoting conversations around innovation in the fashion and communication industries.