Paul is the CEO of iotec, the intent marketing specialist, applying machine learning to identify consumer intent without assumptions.
Prior to joining iotec, Paul was the Director of iAd, Apple’s Mobile Advertising Platform across Europe, the Middle East, India, Africa and the Asia-Pacific. As part of his role at Apple, he led the international (outside of the Americas) iAd teams driving advertising revenues across the mobile app ecosystem and developing creative solutions for a wide range of clients and agencies.
Before joining Apple he was the Chief Digital Officer at one of the UK’s leading media groups, Omnicom Media Group (which included the media agencies MG OMD, OMD, PHD and M2M) and prior to that held the same role at OMD Group while serving on the board of both of these companies. Paul has worked across all digital disciplines including the emerging programmatic space. Additionally, he has advised and worked for many startups, such as his own startup Aura Sports, a premium ad network, which was sold to BSkyB in 2006; Web TV Enterprise which was sold to Collective in 2011; and other companies such as 4th Screen Advertising (now part of Opera Mediaworks), Brainient (now part of Teads) and Mobile Interactive Group.
Paul has nearly 30 years of experience in the media and advertising industry and is an experienced digital leader who has kept pace with all key developments in the digital marketplace since the late 1990s. He has held senior roles within companies such as Bauer where he was leading and managing digital strategy across the organisation, and was also VP Commercial for ADTECH (part of AOL Advertising) where he was in charge of developing their services across Europe. Furthermore, he holds strong experience in digital broadcast having spent numerous years at British Sky Broadcasting in a variety of roles heading up sales and business development.
He has been invited to speak at events on numerous occasions on industry and media topics across his career including mobile, search, programmatic, paid social, trading desks, entrepreneurship and diversity.