Since joining Mindshare in 2015, Ruth has led the agency’s approach on the application of data and technology to deliver business results through media for Mindshare clients – first as head of programmatic marketing and, more recently, as head of connections planning, where her remit is to evolve the agency’s core planning product.
She has earned Mindshare a number of accolades in her time here and become a recognised thought-leader in the industry (of note: shortlist for Admap Prize 2016, Mediatel bronze for best custom research, and judge for WARC Media Awards best use of data category).
Prior to Mindshare, she was responsible for building and running technical account management across EMEA for AppNexus – the leading independent programmatic ad tech company –, and worked extensively across Americas and Europe, helping a wide-ranging client base (automotive, retail, financial services, etc.) develop their digital marketing strategies.
As a keen cook, sports person and dog lover, Ruth’s weekends revolve around golf and any restaurant or pub that will allow her beloved pup, Taquito, to join in on the fun.