Regional Director, Display, Rakuten Marketing Europe
Rakhee has over 10 years’ experience in Affiliate, Display, and Digital Marketing. Since joining Rakuten in 2010, Rakhee has been responsible for growing the UK publisher network, focusing on the acquisition and management of strategic partnerships such as Nectar, O2 Media, and Shortlist Media. After Rakuten’s acquisition of MediaFORGE in 2012, Rakhee moved into the role of Regional Director of Rakuten Marketing Europe, Display. Within this role, she heads up the European Client Services team, supporting brands that are looking to build bespoke display strategies, tailored to their consumers’ browsing and purchasing behaviours.
Prior to joining Rakuten Marketing, Rakhee worked for TradeDoubler on an impressive portfolio of top 50 clients –including Apple, iTunes, Expedia, Dell, and Nike. With a focus on international publishers, her main responsibilities included recruitment, optimization, and coordinating efforts with both clients and publishers across markets to ensure maximum results and best communication.