Rachel began her career in media as a Search Analyst at iProspect Sydney working on a client portfolio ranging from financial services including; AXA and Choosi Insurance, as well as P&O Cruises and Hilton. From there she evolved into a Programmatic role, an internal move to Dentsu’s trading desk Amnet. Rachel steered the education and adoption of Programmatic Buying throughout the agency group which at the time was in its infancy globally. Amnet was only the second Programmatic trading desk to establish in Australia. During her time there she transitioned over 45 clients form trading with multiple partners to one single internal platform; maintaining budgets as well as working with a number of leading technology partners.
Rachel returned to London in 2014 to take a role at Yahoo London as part of a new team that would roll out their Data and Programmatic offering. Rachel’s role was to educate internal stakeholders on programmatic buying and sell Yahoo’s Data and inventory to a number of Media holding agencies. Rachel was responsible for growing Yahoo’s programmatic business in the UK while augmenting relationships with over half the agency training desks by leveraging off her previous agency experience. She understood the common goal of centralised data driven advertising tailored to individual advertiser needs.
Rachel has recently joined Teads as their Programmatic Demand Director. Her experience means Rachel is tailor-made for helping buyers to plan and transition advertisers budgets to trade programmatically as well as showcasing the benefits of using Teads Outstream Video format. Rachel’s role is key in opening up buying channels, which include working closely with DSP partners, Independent and agency trading desks.