Petra is a pioneer in the mobile industry. She is one of the first women globally to co-found a mobile company in 2005, and has been successful in growing Smaato to become one of the largest mobile companies in the world, as well as the largest independent Global Mobile Advertising and Real Time Bidding Exchange in the mobile advertising industry, with headquarters in San Francisco and offices in New York, Hamburg, Singapore and Jakarta.
Prior to her career in mobile, she was a pioneer and very successful in e-commerce. As founding member of Intershop in 1996, Petra was instrumental in growing the company from a start-up to a publicly-listed company, with a market cap of $12 billion and worldwide offices in Europe, Asia, Australia and South America. She was responsible for all strategic, business and technical partnerships globally. She was largely responsible for Intershop’s $25 billion licensing deal with Deutsche Telekom and their subsequent investment in the company.
Prior to her career in e-commerce, she developed international market entry strategies for companies in the US and Europe.
Petra is a Silicon Valley veteran since 1981, one of the most globally-networked women executives, sits on several boards and has been appointed to international honorary positions. She is a member of the Global Leadership Team of Women in Wireless, Mobile Chair at GABA and International Board Member at Hamburg@ work.
Petra was appointed Hamburg Ambassador to San Francisco by the Governor and First Mayor of Hamburg. She was appointed International Ambassador of the Technical University of Hamburg (TUHH) by the president. She was named ‘Mobile Women to Watch‘ by Mobile Marketer and “Top Female Executive” by Mobile Entertainment, as well as “Women Entrepreneur Who Launched a Successful Mobile Startup” in Forbes. She recently was named by Business Insider “One of the most powerful women in mobile advertising” and “One of the most influential women in the ad industry”.