Kristen is the DMP and Data Consultant at Encore Digital Media. Kristen’s experience is rooted in data and analytics. She’s spent the past four years in commercial and technical roles in the UK and US managing audience targeting solutions and data management platforms for agencies and publishers. Prior to her role at Encore Digital Media, she was the Programmatic Data Director at iProspect, where she worked to establish the first programmatic data and DMP offering within iProspect, a Dentsu Aegis Network and managed migration to a new programmatic strategy for one of the UK’s largest retailers. Prior to iProspect, Kristen held various account management roles at Oracle Marketing Cloud, BlueKai, and VisualDNA. She holds a Bachelor of Science in International Business & Marketing from University of Tampa – John H. Sykes College of Business.