Fiona McKinnon is an Independent Media Consultant with over 16 years’ experience in the Digital Advertising Industry. Fiona’s experience is Global having built businesses, launched products and mentored teams across UK, Europe, Australasia and North America. Fiona has held senior Commercial, Product, Operations and Management positions for key independent ad tech businesses including The Exchange Lab, Adconion, Agency Republic and Adviva Media. Fiona founded Turn Left Digital at the end of 2014 and specialises in advising agencies, advertisers and ad tech businesses on programmatic strategy, technology innovation, operational efficiencies and cross Atlantic market launch strategies. Fiona is a regular Panellist and Speaker at events in Europe, USA and Canada. (IAB, Adtech, imedia, Real Time Advertising Summit, The Drum, Econsultancy, Schulich Business School, Digiday).