Managing Director for Insights and Analytics, IPG Mediabrands UK
Claire is Managing Director for Insights and Analytics, IPG Mediabrands’ centralised Analytics and Insight hub. In her role, she oversees data and technology for IPG Mediabrands UK and leads her department with one vision: to deliver performance-enhancing insights via the intelligent use of research and data. Throughout her career, Claire has worked with numerous brands, providing them with data-driven strategies that have helped transform their communication strategy and used data to serve tailored ads to new prospects in real time. Claire leads the AMP project, IPG’s audience measurement platform, for the UK market. She is also the brains behind a data exchange programme she created with Facebook, which uses social reach and frequency data to form Marketing Sciences’ media planning tool, Matrix. Plus, she leads Mediabrands’ annual research series, Little Book of Curiosity and The Value Exchange. Claire has personally made a huge impact to Mediabrands’ ad tech capabilities and works tirelessly to ensure that we are the best we possibly can be. In addition, she champions, engages and trains staff internally. She is a force to be reckoned with and is an inspiration to women following in her footsteps in ad tech.